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If, for any reason, you are not completely satisfied with the Business Startup & Operating Manual, simply send me an email within 30 days and I will refund 100% of your money, no questions asked. - Robert Berman |
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About The Author, Robert Berman I have been a business consultant for more than 30 years. My column in a national newspaper was under the bi-line of the "Business Doctor". I have worked with numerous small business startups including ladies and children’s fashions, fast food and franchising, travel, restaurant supplies, IT consulting, website design, audio & stereo, hardware, building supplies and bookkeeping services; to mention only a few. |
Table of Contents
Introduction
What Is a Small Business Enterprise?
Economic Times
Business Evaluation
What makes a highly successful entrepreneur?
Contract Employment
Even Big Companies Get It Wrong
Do Unto Others
How to Use This Manual
Chicken Or Egg and Circles
Spreadsheets
Being Politically Correct
Disclaimer
Quick Start
Starting a Small Business Flowchart
Register a name for your business
Sales tax registration
Apply for a business license
Apply for an EIN number
Open a bank account
Recordkeeping
Is a Small Business For You?
Introduction
Advantages of owning a small business
Disadvantages of owning a small business
Is owning and operating a small business is for you?
Lifestyle Questionnaire
Do you have what it takes to be successful?
Six reasons not to start your own small business
Personal attributes
Reasons Businesses Fail
Do you proceed?
Choosing a Business Venture
Introduction
Small business suggestions
Franchises, Buying & Marketing Groups
Multilevel marketing (MLM)
Scams and schemes
Chosen business versus your lifestyle
Inventions
Commercializing an invention
Reasons new products or processes are not successful
Patents
What is a patent?
Obtaining a patent
Patent Scams
Disheartened?
Nondisclosure agreements
How to Start
Introduction
Buying a business
Buying a franchise
Multilevel marketing (MLM)
Buying and marketing groups
Buying groups
Marketing groups
Starting from scratch
Business plans
Personal expense budget
Start-up expense budget
Business expense budget
Determining the total amount of capital required
Total capital required budget
How to make money from this business
Government Sponsored Assistance
The Small Business Administration (SBA)
Service Corps of Retired Executives (SCORE)
Small Business Development Centers (SBDCs)
State Dept. of Commerce/Development
Market Research
Introduction
Competition
Market Research and Risk Management
Risk management affect on market research?
Market research and new products?
Where does that leave market research?
Summary
Partnerships
What is a partnership?
Partnership Agreements
Two common methods of business evaluation
Shotgun clauses
Legal Structure
Your businesses legal structure
Types of legal business entities
Sole Proprietorship
Partnerships
Corporations
Limited Liability Company (LLC)
How to incorporate
Financing Your Business
Introduction
From savings or cashing in investments
Borrowing money
Banks and Financial Institutions
Private Investors
Family and Friends
Equity infusion
Venture Capital Companies and Angel Investors
Friends and Relatives
Grants
Financial ratios
Liquidity Ratios
Safety Ratios
Bringing in a Partner
Choosing a Name
Your business needs a name!
MBA Name Choice Theory
Fictitious Names or DBAs
Introduction
Corporations can also have a DBA or fictitious name
Filing a DBA
Using A DBA Prior To Registration
DBA Renewal
Failing to File
Government Regulations
Introduction
Government regulations – your new boss
Licensing and Permits
Federal licensing and permits
State, County and City licensing and permits
City and county license and permits
More Confusion
Employment regulations
Americans with Disabilities Act (ADA)
Family and Medical Leave Act
Facilities
Zoning
Business License
Building permits
Sign Permits
Occupancy certificates
OSHA (Occupational Safety & Health Administration)
Sales Tax
Introduction
Why have a sales tax license?
Applying for a Sales Tax License
Virtual online businesses and sales tax
Submitting the sales tax that you have collected
Credit cards and sales tax
Shipping and sales tax
Handling fees and sales tax
Coupons and sales tax
Rebates and sales tax
Calculating sales tax
Fee for collecting sales tax
Availability of funds
Items used for personal consumption
Bartering and sales tax
Sales tax fraud
Jurisdictions
Introduction
Cash & Cash Flow
Introduction
Forecasting cash flow
Cash versus accrual accounting
Introduction
Cash accounting
Accrual accounting
Locating Your Business
Introduction
Zoning and bylaws
Advantages of a home based business
Disadvantages of a home based business
Alternative Types of Facilities
Leased office space
Shared office – Professional services
Shared office – Related businesses
Virtual office
Industrial units
Incubators
Enterprise zones
Location Research
Kiosks
Determining the value of a retail location
Location and Competition
Marketing
Introduction
Theory - MBA marketing
Reality - small business marketing
Basic marketing
Word of mouth marketing
Business cards
Chamber of commerce
Marketing strategy - goals
Retailer with a physical location
Starting your marketing campaign
Opening Campaigns
Promotional campaigns
Service Business
Service businesses - not location constrained
Service businesses - you go to client
Service businesses - client comes to you.
Virtual retailer without a store front location
Multilevel Marketing (MLM)
Client and customer loyalty programs
Recordkeeping
Introduction
Why Keep Good Business Records?
Accordion Files
What records need to be kept?
Gross sales
Gross taxable sales
Sales tax collected
Point of sale terminal summaries & tapes
Inventory
Fixed assets
Accounts payable
Accounts receivable
Payroll records
Petty cash
Travel and entertainment
Use of personal vehicle
Expense accounts
Daily diary
Point of sale terminal receipts
Receipts
Credit card statements
Processing bills
Processing online purchases and revenue
Check register
Purchase orders
Computerized accounting software
Making Money
Lifestyle
How do you make money with a small business?
Purchasing
Shelf and rack space
Merchandise that is not selling
Service businesses
Employees
Employment regulations
Hiring employees
Americans with Disabilities Act (ADA)
Family and Medical Leave Act
Employee benefits
Benefits offered by employers
Employee leasing companies
Advantages
Disadvantages
Employee theft
Flexibility
Employee manuals
Hiring Employees
Introduction
Hiring preparation
Hiring support staff
Finding candidates for support staff positions
Interview location
The interview
References
Education credentials
Making a decision
Hiring key personnel
Finding candidates for key employee positions
Banking
Personal and business banking
Relationships and banking
Bank services
Loan programs
Merchant card services
Online merchant card services
Service charges
Check insurance
Availability of funds
Location
Insurance
Introduction
Insurance companies
Insurance brokers
Types of insurance
Fidelity insurance
General liability insurance
Umbrella insurance
Property damage liability insurance
Fire insurance
Natural disaster insurance
Theft insurance
Boiler and machinery insurance
Product liability insurance
Workers’ compensation insurance
Business interruption insurance
Disability insurance
Vehicle insurance
Life insurance
Key man insurance
Personal health insurance
Employee benefits
Lawyers
The value of lawyers
Invoice Terms
Introduction
Copyrights & Trademarks
Introduction
Copyrights
What is a copyright?
How to register a copyright
Trademarks and service marks
What is a trademark or service mark?
Is registration mandatory?
Using symbols TM, SM, and ®
How to register a trademark or service mark
The Business Startup & Operating Manual
Only $37.00